Last updated: 23 February 2026
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it. Some cookies are essential for the site to work; others help us improve your experience or measure advertising effectiveness.
We group cookies into three categories. You can manage your preferences at any time using the "Manage cookies" button in the footer of every page, or by clicking .
These cookies are required for the website to function. They cannot be switched off. They are set in response to actions you take, such as setting your cookie preferences.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cc_cookie | arviteni.co.uk | Stores your cookie consent preferences | 6 months |
These cookies help us understand how visitors interact with our website. They collect anonymised data about page views, session duration, and user behaviour. Only set after you consent to analytics cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_7QQT6YCCS1 | Google Analytics | Maintains session state for the GA4 data stream | 2 years |
| _clck | Microsoft Clarity | Stores a unique user ID for Clarity analytics | 12 months |
| _clsk | Microsoft Clarity | Connects page views into a single Clarity session | 1 day |
| CLID | Microsoft Clarity | Identifies the first-time Clarity saw the user | 12 months |
| ANONCHK | Microsoft Clarity | Indicates whether MUID is transferred to ANID (used for advertising) | Session |
| MR | Microsoft Clarity | Indicates whether to refresh MUID | 7 days |
| MUID | Microsoft Clarity | Identifies unique web browsers visiting Microsoft properties | 12 months |
| SM | Microsoft Clarity | Synchronises the MUID across Microsoft domains | Session |
These cookies are used to measure the effectiveness of our advertising campaigns. They are set by Google and Meta. Only active after you consent to marketing cookies.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for advertising and site analytics | 3 months |
| _fbc | Meta (Facebook) | Stores the last Facebook ad click identifier | 3 months |
| _gcl_au | Stores a unique identifier for Google Ads conversion tracking | 3 months |
You can change your cookie preferences at any time by clicking the "Manage cookies" button in the footer. You can also control cookies through your browser settings. Note that blocking some cookies may impact your experience on our site.
For more details about how we handle your personal data, see our Privacy Policy.
If you have questions about our use of cookies, contact us at info@arviteni.co.uk.